BACK TO THE FUTURE
THE GR ANSWER TO THE FUTURE OF PROGRAMMATIC!
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Through a “Back to the Future” journey, GR Xchange aims to redefine the value of the Greek Premium Inventory and modernize the digital planning & buying process, by creating a subversive Programmatic 3.0 ecosystem, which meets the challenges of the new digital advertising era.

New digital planning & buying era

  • Agency Marketplace
  • Vetted inventory from selected vendors
  • Agency owned & curated Premium inventory
  • Supply chain optimization

Guaranteed

  • Targeting & Measurement in the post cookie era
  • Optimized Performance
  • End-to-end-transparency
  • Privacy
  • Cost-effectiveness

Protected Brand Image

  • ~100% Brand Safety
  • Minimal Ad Fraud

Tech Clarity

  • Seamless end-to-end management
  • Supply & Demand all-in-one linear technology
  • No black box!

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